Use a responsive design that reshapes each page to fit the screen, which is what Google recommends.
- The page needs a viewport tag, text you can read without zooming, and buttons big enough for a thumb.
- Google now reads the phone version of every site, so phone problems can become search problems.
Check it on a real phone
- Can you read every page without pinching to zoom?
- Does the page fit the screen, with no sideways scrolling?
- Can you tap your phone number to call it?
- Does the menu open, and can you fill in the contact form with your thumb?
- Then run the page through PageSpeed Insights and read the phone result. Its Lighthouse test flags problems such as a missing viewport tag.
- Google’s old Mobile-Friendly Test has been retired.
What makes a site work on phones
- A responsive layout. One version of each page rearranges itself for the screen. Google calls it the easiest pattern to build and maintain.
- A viewport tag in each page’s code. Without it, phones draw the page at desktop width, often about 980 pixels, and shrink it.
- Buttons you can hit. Google’s web.dev guidance suggests tap targets of about 48 pixels, spaced about 8 pixels apart.
- The accessibility standard WCAG 2.2 sets a minimum of 24 by 24 pixels.
- A phone number that dials when tapped, written as a tel: link.
- Menus that open with a tap, not only when a mouse hovers.
<meta name="viewport" content="width=device-width, initial-scale=1">How many of your visitors use phones
- StatCounter measured phones at 59% of web page views in Ireland in August 2026. In the UK it was 46%, and in the US 42%.
- Your own site’s share may be higher or lower, so check your analytics.
When a fix isn’t enough
- Some older sites were built at a fixed desktop width. They can’t be patched into a phone layout.
- That’s one of the signs it’s time for a redesign rather than an update.
Common questions
How do I check if my website is mobile friendly?
Open it on your own phone and try to read a page, tap your number and send the contact form.
Then run it through PageSpeed Insights and read the phone result. Google retired its separate Mobile-Friendly Test.
Do I need a separate mobile site or an app?
No. Google recommends a responsive design, one site that reshapes itself for every screen.
An app is a separate product, and it doesn’t replace a website that works on phones.
Does a bad phone layout affect Google?
It can. Since July 2024, Google crawls every site as a phone would.
Google says content that can’t be reached on a mobile device can no longer be indexed.
What we charge
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Sources
- Google Search Central Blog — Mobile indexing, the final step (June 2024)
- Google Search Central — Mobile site and mobile-first indexing best practices
- web.dev — Responsive web design basics
- web.dev — Accessible tap targets
- W3C — Understanding WCAG 2.2 target size (minimum)
- StatCounter — Desktop vs mobile vs tablet market share, Ireland
- StatCounter — Desktop vs mobile vs tablet market share, United Kingdom
- StatCounter — Desktop vs mobile vs tablet market share, United States